Pulling from best practices in Customer Experiences, PX will change the landscape of healthcare. Mohamed Latib, PhD and CEO/Founder of CX University and PXA explains, “Patients want to be involved in their care; families and friends also want to be involved in the care of their loved ones. Patients, like customers, want to be heard, their concerns addressed promptly, and every moment of truth in their journey toward care be incorporated in healthcare organizations so that these organizations can deliver fantastic experiences at the same time as they provide quality clinical outcomes.”